New Delhi, June 23, 2026: Mother Dairy Fruit & Vegetable, a wholly owned subsidiary of National Dairy Development Board (NDDB), has renewed its integrated media mandate with WPP Media.
The partnership is renewed for another four years, until 2030.
WPP Media’s relationship with Mother Dairy began with the brand’s digital mandate. The partnership expanded in April 2018 to include mainline media.
According to the reports published in bestmediainfo.com Jayatheertha Chary, Managing Director, Mother Dairy Fruit & Vegetable, said, “We are pleased to continue our long-standing association with WPP Media, a partnership that has played an important role in strengthening our connection with consumers over the years. As consumer journeys continue to evolve, we look forward to leveraging deeper insights, innovation and data-led capabilities to build more meaningful engagement, strengthen brand affinity, and connect with new consumers as we drive the next phase of growth for our brands.”
Navin Khemka, President, Client Solutions, WPP Media South Asia, said, “This extension reflects a relationship built on shared ambition, trust, and consistent delivery. As India’s consumer and media landscapes evolve rapidly, we remain focused on connecting Mother Dairy’s rich heritage with modern, data-driven storytelling, deepening audience connection, driving brand love, and accelerating growth across all business verticals.”
