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Mother Dairy’s new offerings are anchored across key consumer spaces of indulgence, health, convenience and regional relevance, catering to consumers across age groups, evolving lifestyles and consumption occasions.
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The company is eyeing a growth of more than 30% across key categories as summer demand gathers momentum across the country.
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The newly introduced products will be rolled out in a phased manner across both traditional and new-age distribution platforms and will be supported by high-impact campaigns to amplify summer excitement.
Mumbai, April 28, 2026: As temperatures rise, so does the craving for all things cool, indulgent, and refreshing. This summer, Mother Dairy, India’s beloved milk and milk products brand, is dialling up the cool quotient like never before. The brand today announced a robust pipeline of more than 30 new offerings across its value-added dairy products portfolio, which will be introduced in a phased manner over the season.
Anchored across key consumer spaces of indulgence, health, convenience and regional relevance, Mother Dairy’s summer portfolio brings together a diverse and exciting range of products for consumers across age groups and evolving lifestyles. In ice creams, the brand is driving excitement with around 20 new offerings, led by industry-first Two-in-One Matka and Tub formats, a premium ‘Crafted’ range, and youthful flavours such as the Cream Cheese Pistachio Cone and Kulfi Cassata. The brand is also introducing a new range of low-calorie ice creams under ‘Go-Low’ sub-brand, debuting in three delightful flavours of Choco Almond, Shahi Mewa, and Kesar Pista Tilla Kulfi.
Strengthening its regional connect, Mother Dairy is expanding its fresh dairy portfolio with products like Jamun Yoghurt and Bhuna Jeera Raita, alongside new category such as Shrikhand in three new delectable flavours will be introduced for the western markets and Meethi Dahi for key northern markets. In parallel, the company will also expand its UHT milk portfolio with Cow Milk and Standardised Milk in markets such as Jammu & Kashmir, catering to the growing demand for convenient, long shelf-life options.
Additionally, Mother Dairy’s ‘Pro’ range of high-protein offerings is being strengthened with Procurd and Propaneer – high protein curd and paneer variants, respectively – reinforcing the brand’s focus on evolving nutrition needs while delivering on taste and quality.
Talking about the new offerings, Mr. Jayatheertha Chary, Managing Director, Mother Dairy, said, “Building on our strong legacy of bringing together taste, nutrition and innovation, we are excited to unveil our expansive summer portfolio this year. Product innovation continues to be a key driver of our growth strategy, and these new introductions reflect our commitment to staying ahead of evolving consumer needs across age groups and consumption occasions, with each product thoughtfully crafted to make everyday indulgence more exciting and memorable. With rising temperatures across the country, we anticipate more than 30% growth across key categories.”
The newly introduced products will be made available across the company’s markets through both traditional and new-age distribution channels in a phased manner. Mother Dairy also has plans to roll out high-impact campaigns across ice creams, flavoured milk and more, aimed at amplifying seasonal excitement – especially among younger audiences – while deepening consumer engagement across markets.
Corporate Comm India (CCI Newswire)
