New Delhi, May 06, 2026: Drawing inspiration from the charm of the 90s blockbuster hit ‘Aaya Mausam Dosti Ka’, the campaign adds a familiar emotional layer to the joy of enjoying ice creams during the season. By blending nostalgia with contemporary storytelling, Mother Dairy creates a connection across generations, bringing alive the memories and moments that make ice creams an inseparable part of Indian summers.
Conceptualised by Ogilvy, the 5-week long campaign leads with 3 short and relatable DVCs, each built around slice-of-life summer moments – from terrace cricket to after-school treats – bringing alive the nostalgia and joy of having an ice cream. The newly introduced campaign will be further amplified across radio, print, OOH, and audio streaming platforms including Spotify and YouTube.
Jayatheertha Chary, Managing Director, Mother Dairy said, “At Mother Dairy, we take pride in offering 100% milk-based ice creams made with best-in-class ingredients, which, over the past three decades, have become an integral part of countless summer memories and shared moments. With ‘Aaya Mausam Ice Cream Ka’, we have attempted to capture these relatable moments through a nostalgic lens that resonates across generations.
“While rooted in summer nostalgia, the idea of ‘mausam’ opens up a larger canvas for the brand – one that can extend beyond summer into other seasons and occasions over time, positioning Mother Dairy ice creams as a delightful companion for every season, mood, and occasion,” Chary said.
Sujoy Roy, Chief Creative Officer, Ogilvy and Mather Pvt Ltd said, “Indian summers aren’t really about the heat, they’re about what the heat makes you do. Chase a mango you can’t quite reach. Sleep on a rooftop and solve nothing. The last bell at school before the summer holidays according to the reports published in mediabrief.com.
“We weren’t trying to sell relief from summer. We were trying to sell summer itself with ice cream as its most loyal accomplice,” Roy added.
Driving excitement this summer, Mother Dairy is strengthening its ice creams portfolio with the introduction of around 20 new offerings. The line-up is led by innovations such as Two-in-One Matka and Tub formats, alongside a premium ‘Crafted’ range and flavours like Cream Cheese Pistachio Cone and Pistachio Kulfi Cassata.
The brand is also introducing a new range of low-calorie ice creams under ‘Go-Low’ sub-brand, debuting in three flavours of Choco Almond, Shahi Mewa, and Kesar Pista Tilla Kulfi.
