New Delhi, August 29, 2022: The Whole Truth Foods (TWT), one of India’s fastest growing new age packaged foods brand, is launching its customary 100% clean label offering in its largest category yet: milk chocolates.
TWT had launched 100% Clean Label Dark Chocolates, made with as little as 2 ingredients – cocoa & dates – in April. A separate bean-to-bar chocolate factory was set up for Dark Chocolates and the same is now being used for Milk Chocolates, which is the preferred form of chocolate for 93% of the country.
Made with Idukki cocoa beans from Kerala, dehydrated 100% Whole Milk and Omani dates, these Milk Chocolates are the free from refined sugar or artificial sweeteners. The chocolates also do not contain other staple ingredients in popular milk chocolate brands: no chocolate compound (a mix of cocoa, hydrogenated vegetable fat & sugar), no palm oil or emulsifiers or stabilizers, no preservatives, no refined sugar or artificial sweeteners and crucially, no artificial chocolate flavour that masks the fact that low proportion and quality of the chocolate was otherwise used.
Cocoa is a complex and temperamental ingredient, with small changes in environmental conditions affecting the flavour of the cocoa bean. TWT sources cocoa from Idukki in Kerala, from farms which are verifiably child labour free.
Chocolate is a highly technical product to manufacture. Small variances in stringent production parameters can throw the flavour or finish or taste of the chocolate off-whack. TWT built their bean-to-bar chocolate factory with specialized equipment to ensure control of the end-to-end production process.
Chocolate aficionados expect chocolate to be silky smooth. But dates are far more fibrous compared to refined sugar. Making chocolate with a fibrous sweetener requires 4x the processing time compared to sugar-based chocolates. 4x the time for a complicated process to go wrong! But it is worth it in the end, for a chocolate with a more fibrous, lower Glycemic Index sweetener.
The TWT chocolate bar also contains a nudge towards mindful consumption in an indulgent category. The bar is shaped with different-sized chunks so one can consume as much or as little as they feel like just then. This clutter-breaking shape with a functional feature stands out in a category with similar form factors for the last few decades.
Speaking about the launch, Shashank Mehta, Founder and CEO, The Whole Truth Foods said, “Without knowing how to choose healthy, we are constantly told to eat healthy foods and products. The phrase “healthy” offends us. Because nobody is aware of what it signifies, it is the food marketer’s most effective tool. We see individuals who make an effort to stick to their diet but ultimately indulge in milk chocolate or chocolate that has unhealthy components. Witnessing the barometer of consumption, we have decided to introduce the newer range of milk chocolate, which is filled with goodness and healthy ingredients that not only satiate your taste buds but also give a hygienic check. To make a great chocolate bar, it is important to emphasise the flavours that linger on your tongue after each mouthful. Tempering is one of the essential methods that distinguishes a great chocolate.
Today, we have seen that many renowned marketers have neglected to utilise elements that don’t decode a perfect chocolate bar in their final products. With only three ingredients—cocoa, dates, and milk—the milk chocolate range is naturally sweetened simply with dates, free of added sugar or artificial sweeteners. Our milk chocolate line will hopefully offer the same experience as our recently announced dark chocolate lines, which we only launched two months ago. ”
Corporate Comm India (CCI Newswire)
