New-Delhi, July 01, 2024: Nova Dairy, one of the pioneers in the Dairy Industry in India, launches their summer campaign for propagating the awareness of staying hydrated and refreshed during the summer season, among the masses, by bringing minor additions to their everyday diet.
Summer is already on the doorstep. While being outdoors various problems like profuse sweating, dehydration, dizziness due to heat, and heat strokes can cause severe health problems. To avoid all these issues, it becomes unequivocally indispensable to keep one’s self hydrated round the clock, especially while stepping out of the door.
To counter these hampering problems, Nova Dairy looks forward to binding its two most important summer oriented products — Nova Dahi, and Nova Chach — in the daily diet of the traditional Indian households. Curd is a high-prized staple diet in India during summers. It can be consumed in different forms like lassi, chaach, curd rice, or raita, or even simply as yoghurt. It offers a cooling effect to the gut, maintains the hydration levels in the body, improves the digestive system due to its rich probiotic content, strengthens the immune system, and overall results in the total physiological well being.
For these reasons, Nova Dairy’s Nova Dahi becomes a choice to consider. Besides curd, there’s another important beverage which enfolds numerous health benefits, especially during summers, that is, Chaach, or buttermilk. Chaach or buttermilk, is a traditional Indian beverage which is equally relished like curd, in the diet. Besides being lower in calorie and fat content, the benefits of consuming a glassful of buttermilk are many.
It keeps the electrolyte levels scrutinised, eliminates gastro intestinal acidity reflux, prevents contacting heat strokes, aids the process of detoxification, and overall maintains a proper gut health. For these enlisted reasons, Nova Chach which is prepared from fresh milk in the most hygienically clean ways in two variants — Plain (unsalted) and Spiced (masala) one — is a must-have summer beverage.
Talking about the benefits of curd and buttermilk in summers, Mr. Ravin Saluja, Director at Sterling Agro Industries said, ‘In India, it is difficult to imagine the picture of summer, without having curd and buttermilk beside you in your daily diet. Both of these help an individual to endure the scorching heat and elevated temperatures along with arid climatic conditions by maintaining the hydration levels, and keeping them refreshed on the go.’ Furthermore, he went on to describe the importance, which his company’s summer campaign exhibits in spreading awareness, about the consumption of these products. ‘Our summer campaign is primarily based on keeping the masses aware about the consumption of these essential products so that they may not have to suffer the problems related to the summer season,’ he added.
Some other products by Nova Dairy include: Nova Full Cream Milk,Nova Flavoured Milk, Nova paneer, Nova Shudh Ghee, and Nova Butter.
Corporate Comm India (CCI Newswire)
