Nestlé India extends its popular NESTLÉ a+ GREKYO range with the launch of Blueberry Greek Yoghurt and Greek Style Curd
New Delhi, May 28, 2017: As part of our vision to provide dairy products rooted in Nutrition, Health & Wellness, we are delighted to extend our popular range of Greek Yoghurts with the launch of NESTLÉ a+ GREKYO Blueberry Greek Yoghurt and NESTLÉ a+ GREKYO Greek Style Curd.
NESTLÉ a+ GREKYO was launched in the Indian market in 2016 in fruity variants of strawberry, mango, pineapple and orange. NESTLÉ a+ GREKYO Blueberry Greek Yoghurt is a healthy and indulgent snack is low in fat and contains real fruit bits and is a rich source of calcium and protein. A 100g pack of NESTLÉ a+ GREKYO Blueberry Greek Yoghurt contains 5.1g of protein and 161.6mg of Calcium. Tailored specifically for the Indian consumers, NESTLÉ a+ GREKYO Blueberry Greek Yoghurt has extra milk protein and calcium which gives it a deliciously thick and creamy texture.
Announcing the launch, Mr. Arvind Bhandari, General Manager – Dairy, Nestlé India said,
“Greek yoghurt signifies the emergence of a new category of yoghurt in India which clearly has a high demand as compared to fruit yoghurt category. We have received a very positive response from the consumers for our existing flavors such as strawberry, mango, pineapple and orange. NESTLÉ a+ GREKYO Blueberry Greek Yoghurt is made up of real fruits and is an interesting addition to this range.”
“We are also going to launch NESTLÉ a+ GREKYO Greek Style Curd especially for our Indian consumers. It has a rich and creamy texture and has no added sugar. It can be consumed directly and can also be used for making a variety of dips, smoothies, spreads etc. We hope that with these new introductions, we are able to provide our consumers with healthier snacking options.” added Mr Bhandari.
NESTLÉ a+ GREKYO Blueberry Greek Yoghurt, is priced at INR 35 for a 100gm. cup and NESTLÉ a+ GREKYO Greek Style Curd, is priced at INR 65 for a 300gm cup and will be available in Delhi NCR, Mumbai, Pune, Goa, Chandigarh, Chennai, Bangalore & Hyderabad.
Corporate Comm India (CCI Newswire)
