New Delhi, May 07, 2020: Mother Dairy has associated with the writer, presenter, actor, and stand-up comedian Zakir Khan for their ongoing campaign ‘Rishton Ka Swad Badhaaye’.
During the current lockdown, while few are enjoying with their family and savouring home-cooked food, others are not able to meet their families and missing them. Sharing this feeling of being alone, doing household work and missing ‘Maa ke Haath ka Khaana’ made with Ghee and lots of love, Zakir Khan in his latest video brings forward the nostalgia of being together with his mother according to the reports published in brandequity.economictimes.indiatimes.com.
Sanjay Sharma, business head – Dairy Products, Mother Dairy Fruit and Vegetable, said, “Coronavirus and lockdown is more of an emotional challenge especially for those away from home. In light of these troubled times, I am grateful to Zakir for coming forward and associating with Mother Dairy. We are thankful for his expertise in communication, acting, and expression that has increased the campaign engagement significantly.”
The video has been conceptualised by Mother Dairy and is being executed in coordination with Wavemaker India.
Ajay Gupte, chief executive officer, South Asia, Wavemaker, said, “During the current lockdown scenario while some of us may be slightly better equipped, there are many who are struggling to put together a decent meal. One of the first things we dearly miss during such tough times is Maa ke Haath ka Khana. The team has beautifully captured this emotion of a mother’s unconditional love with this excellent campaign for Mother Dairy. We are grateful to Mother Dairy for partnering with us and inspiring the team to come up with this idea.”
This video campaign is live on Instagram and Facebook on Mother Dairy Fresh Delights page.
