~ Launches “Bharat Organics Atta” and “Bharat Organics Sweetener” in Delhi Market ~
Mumbai, December 03, 2024: Mother Dairy, India’s leading diversified food company and a wholly owned subsidiary of the National Dairy Development Board (NDDB), has signed up with “Bharat Organics” as the exclusive distribution partners for their range of organic staples to the Delhi NCR market.
Under the initiative Mother Dairy will ensure distribution of packed and certified brand ‘Bharat Organics’ produce for consumers across NCR through its network of booths across the region. The collaboration marks the launch of ‘Bharat Organics Atta’ and ‘Bharat Organics Sweetener (Jaggery)’ in the NCR market. The ‘Bharat Organics Atta’ is made from 100% certified organic grains, ensuring exceptional purity, freshness, and a naturally wholesome flavour. Complementing this, the ‘Bharat Organics Sweetener (Jaggery)’ is a healthier, natural alternative to conventional sugars, catering to the growing demand for sustainable and nutritious food options.
Speaking on the occasion, Mr. Manish Bandlish, Managing Director, Mother Dairy, said: “With this partnership, Mother Dairy aims to build a healthier and more sustainable India. By combining NCOL’s expertise in organic farming with our extensive distribution network and deep consumer trust, we are uniquely positioned to bridge the gap between premium organic products and affordability. This launch reinforces our commitment to making high-quality, organic staples accessible to every consumer, empowering families to embrace healthier lifestyles.”
Mother Dairy has entered into an MOU with NCOL to distribute the ‘Bharat Organics’ brand across multiple channels and geographies. Aligning with its commitment to consumer well-being and quality, the Bharat Organics range will be made available at 300 Safal stores and around 10,000 general trade outlets in Delhi NCR, as well as through modern trade and e-commerce platforms. The collaboration marks a pivotal step in democratizing organic food access while meeting the growing demand for nutritious and sustainable food options.
Shri Vipul Mittal, Managing Director of NCOL, added “Atta is just the beginning. Our vision is to offer an entire basket of organic staples that cater to daily needs while ensuring fair returns for organic farmers. The Bharat Organics brand will stand as a symbol of trust, affordability, and quality for consumers.”
The ‘Bharat Organics’ range is built on a commitment to sustainability and quality. Each lot undergoes rigorous testing for over 245 pesticide residues, ensuring the highest levels of safety and authenticity, while supporting organic farming practices that promote environmental health and farmer welfare.
Corporate Comm India (CCI Newswire)
