New Delhi, June 13, 2017: Bought some fresh meat today?
Have a seat and answer these 6 questions about your meat.
“Do you trust the quality of your meat?”
“Where is your meat from?”
“Is it safe & Hygienic?”
“Is it really fresh?”
“Is it healthy and nutritious?”
“Was the meat kept in controlled temperatures and not exposed?”
Not sure about the answers to these questions?
It’s important to know your meat – because it matters where your meat comes from!
The bulk of the meat supplied in butcher shops, modern outlets & hypermarkets comes from the mandi as cost is the primary concern of these institution – this in turn means regular consumers are getting meat which is largely low grade, subject to temperatures above the required 4º C mark and more importantly unhygienic and unsafe especially during the summer months where contamination is most likely to occur.
Further, it’s important to understand fresh meat does not really mean fresh – unless it is kept in optimum temperatures & packaging from the time you slaughter to time you cook. If this is not taken care of then the meat is not fresh.
Previously working with the elite Tata Administrative Services in the Tata Group in the HQ Bombay House in Mumbai, for Meatigo founder Siddhant Wangdi, food and more specially meat has always been his passion which prompted him to start this venture Meatigo.
Working closely with meat experts and modern slaughterhouses, Siddhant through Meatigo wants to change the way Indians consume and more importantly know their meat.
Meatigo.com provides 100% traceability from farm to fork. Their meat & meat products comes from trusted farms & state of the art facilities directly to you and all suppliers are audited and traceability verified internally and externally on a yearly basis.
Further, all suppliers procure the healthiest animals from their farms and the facilities are licensed by APEDA & FSSAI unlike the mandis. Further, from procurement of raw material to display of finished products on the shelves, the whole process is backed by qualified and trained meat industry professionals, microbiologists and food technologists in order to ensure highest standards in safety and hygiene.
Another crucial aspect which is the most ignored in the meat market is temperature control. Temperature control & handling of meat is a serious issue – it is important to ensure meat is stored and processed at the safe temperature zones below 4°C (40°F) to ensure there is ZERO chance of food borne infection and intoxication. Visit a local supermarket and check temperatures – you will find the temperatures in the raw and fresh & chilled zone is never at the optimum temperatures.
All processes right from processing to storage at our distribution centres under controlled temperatures ensure the conversion of raw flesh into meat & processed products thereby ensuring tenderness and safe guarding the nutritional properties of the meat. What’s more? Meatigo provides on-demand delivery with our products being dispatched in 30 minutes and delivered in insulated Thermal Bags (the silver bags you see) to consumers at optimum temperatures.
Care has been taken into the packaging of the raw meat -be it raw or processed are individually vacuum packed using imported Cryovac Vacuum Packs. These vacuum packs completely remove air to ensure there is no bacterial contamination and oxidization – which ensures your products remains fresh and maintains the texture & taste that our quality products are known for.
To top these all, Meatigo has also introduced a Buy Back Guarantee for all it’s products. They state they are so confident of the quality of our meat that they will exchange their products or offer consumers a full refund by returning it to them. This is a major step in the Indian meat industry, as not a single company has ever ventured into buy back policy.
So next time you consume meat, keep in mind the 6 questions because meat raised, handled and processed with care which in turn means Safer, Tastier and Quality Meat – You can taste the difference!
Corporate Comm India (CCI Newswire)
