Gujarat-based Havmor Ice Cream plans to invest about Rs. 200 crore for expanding its footprints in South and North markets over the next 3 years and also set up its third manufacturing unit.
Havmor is available across 14 states across the country and claims to be the second largest ice-cream manufacturer in India. The company plans to open 250 exclusive ice cream parlours and close to reach about 50,000 retail outlets by the end of FY 18.
Havmor has now officially launched its first new production facility outside of Gujarat with a state of the art facility in Faridabad adding a capacity of 25000 litres of ice-cream per day. Havmor intends to scale this facility up further to over 1 lakh litres per day with a combined output of over 3 lakh litres per day.
Havmor continues to expanding its operations through various retail partnership and ice-cream parlours in its six newest territories including Delhi NCR, Haryana, UP in northern markets and in southern markets namely Hyderabad in Telangana, other centers in Andhra Pradesh, and recently in Karnataka.
Ankit Chona, MD Havmor said, �Havmor is working on a greenfield project to develop a state of the art manufacturing unit in South India within the next 3 years that will cater to the South India market and aide further expansion.”
These new investments would also help the company achieve a Rs. 1000 crore turnover by 2020, the company said in a statement.
Havmor�s strategic business focus and growth plan aims at exploring newer markets and strengthening its presence across India with an aggressive expansion plan which includes Chokna further added, “Out of the top FMCG ice cream brands in India, Havmor is the only ice cream company which is not owned by a dairy cooperative and yet since inception it has only made pure milk ice creams. However, various brands make both ice creams and frozen desserts and so we believe customers need to know what they are consuming. An internal survey conducted revealed that consumer awareness levels are far lower in distinguishing frozen dessert and ice cream. As an ice cream producer, we would like to spread the awareness about the difference between ice cream and frozen dessert. We will soon be rolling out a 360 degree campaign to spread that awareness.�
