New Delhi, March 06, 2021: A year into the COVID-19 pandemic, people are still cooking and baking at historic levels, and while supermarkets have experienced strong sales in most categories, the dairy department has been a shining star.
Dairy has always been a consistent staple in the grocery business, but because of the pandemic and the resulting increase in cooking, baking and eating at home, the need for these products increased exponentially. Traditional milk and cream, butter, packaged cheese and yogurt are among the highest-turning items in the store as they provide great value and versatility for feeding families.
Uncle Giuseppe’s Marketplace, headquartered in Melville, New York, with eight locations throughout New York and one in New Jersey, has seen a significant increase in the dairy category as a whole and has added staff to the department at most stores to keep the dairy cases full.
“Dairy share of total business has grown 1.2% from the beginning of the pandemic through the end of 2020, with very strong year-over-year results,” said Andrew Wasserman, director of center store. “As individuals and families have spent more time at home, the essential cooking and baking items have experienced a significant sales increase. Some of the largest-growing categories were butter, milk, eggs/egg substitutes, refrigerated coffee and creamers, as well as refrigerated dough.”
He notes that many of the popular trends pre-pandemic had been centered around “on-the-go” and convenience packages but with many people working from home and consuming more meals at home, this seemed to have caused a shift back to many of the more traditional items.