New Delhi, June 11, 2020: The world has been battling Covid 19 pandemic and its antidote is still a work in progress. While we wait and pray for the infected people to recover soon we also have to ensure that we protect ourselves and minimize the risk of any disease let alone Covid 19. The world has come to understand the importance of good health, eating right and building immunity. If one has developed immunity it will be easy for him or her to stave off any such ailment.
It may be noted that the Government including Hon. PM, Hon. FM, AYUSH ministry and many medical practitioners have emphasized the need to build immunity and one sure way to achieve that is by resorting to AYURVEDA.
In these testing times, consumers are seeking healthy and ayurvedic products that not only give them nutritional value but taste good too.
In order to provide a ready to drink option to the consumers across the country, Amul has recently launched an affordable and easily accessible immunity booster beverage – AmulHaldiDoodh. Haldidoodh or golden milk also called Turmeric latte is known for its antibacterial and anti-inflammatory properties.
As the demand for such products is soaring, Amulis launching two more immunity booster beverages for the first time anywhere in the world: Ginger Doodh(Ginger latte)and TulsiDoodh(Tulsilatte). These drinks contain real ginger andTulsi blended with milk.
Tulsior Holy Basil is considered sacred, and rightly so,owing to its diverse healing properties. It has anti-microbial and anti-allergic property, so it is extremely useful for treating bacterial and fungal infections as well immunological disorders like allergies and asthama.
Similarly, Ginger is used so widely in ayurveda that it is an entire medicine chest in itself. There is an ayurvedic sutra (verse) that says that everyone should eat fresh ginger just before lunch and dinner to enhance digestion. Traditional ayurvedic texts recommend ginger for therapeutic use for joint discomfort; for motion or airsickness; and for clearing the microcirculatory channels to facilitate better absorption of nutrients and better elimination of wastes.
Once these superfoods i.e Ginger and Tulsi are combined with the goodness of Amul milk, their overall health value increases manifold. So, first of its kind ready to drink beverages loaded with ayurvedic properties is now available in the market. These drinks can be consumed regularly by any age group at any hour of the day. They come at a price of just Rs 25 for 125mL easy-open-end can. The packs have shelf life of 6 months at room temperature.
Amul, the largest food company in India, has for years ensured that consumers eat healthy and hygienically packed products. This has made Amul milk and milk products synonymous to health in Indian families. While Amul has wide range of products that cater to everyday requirements of out of home and in house consumption, beverages make for a very interesting category.
Despite immense competition in ready to drink beverage category Amul maintains leadership position by offering value added milk drinks in variety of flavours, packaging, pack sizes, and price points. The impressive portfolio comprises of categories such as flavoured milk, cold coffee, milkshakes, smoothies, energy drink, traditional drinks like Kadhaidoodh,jaggery based Gur doodh, Ayurvedic Memory milk, malt drink, dairy based mocktails, cultured drinks like Buttermilk and lassi, fruit drinks etc.
In order to send out the message of immunity milk, the company has also launched a nationwide TV and print media campaign. Available at all Amul parlors and retail counters, consumers can forever enjoy AmulGingerdoodh and AmulTulsidood has their daily dose of immunity.
These new products are being packed at state of the art manufacturing plants in West and North India having production capacity of 2,00,000 packs per day.
Amul is also ready with a range of more such natural and healthy drinks like Ashwagandhadoodh, Honey doodh etc. that will be soon be launched in the market.
Corporate Comm India (CCI Newswire)
