New Delhi, December 18, 2024: Amirthaa Dairy, founded in 1984 by R. Mohanasundaram with a modest capital of Rs. 750, began as a cycle vendor. Today, it stands as one of the leading dairies in Tamil Nadu. The company operates a well-programmed plant that adheres to strict sanitary standards and handles a large volume of milk. Notably, Amirthaa Dairy was the first in Tamil Nadu to introduce full-cream milk specifically for tea shops, enhancing its reputation.
Dhayalan Mohanasundaram, Joint Managing Director of Amirthaa Dairy, is proud of the company’s growth, stating, “Our products are cherished across Tamil Nadu. What started with minimal investment by my father has now achieved significant success, generating turnover in crores. We prioritize adherence to the regulations of the Food Safety and Standards Authority of India (FSSAI), ensuring our milk is unadulterated and healthy from farm to consumer.” Their unique selling proposition is the commitment to offering “Quality milk and milk products from farmer to end-user as per FSSAI norms.”
Amirthaa Dairy operates a fully automated PLC-controlled plant (SCADA System) with a daily capacity of 5 lakh liters of milk. The company employs advanced technologies from milk procurement to distribution. Milk analysers at collection points at the village level ensure fair payment to farmers by assessing milk solids. These data are collected in real-time for processing.
Amirthaa Dairy pays farmers directly into their bank accounts without fail throughout the seven-day billing period. Milk collected from village centers is transported in 40-litre cans to chilling centers, where it is immediately chilled to 4°C and then transported to the main dairy. Upon arrival, the milk is further evaluated to ensure quality before processing according to the production schedule. The SCADA system monitors all stages.
Amirthaa Dairy has received recognition for its implementation of the NABARD Milk Output Subsidy Scheme. In 2008, it was honored with the title of “Best Entrepreneur of Erode District in the MSME Group.” The company holds multiple accreditations, including FSSAI, AGMARK, BIS, and ISO 9001:2015 and ISO 22000:2018 certifications. It currently offers about 10 product variants and plans to introduce five more. Amirthaa Dairy holds a 60 per cent share in the commercial market and 40 per cent in the domestic market, with a long-term goal of reaching 80-90 per cent in the domestic sector.
Dhayalan Mohanasundaram has seen the business grow from its early stages. Under his leadership, Amirthaa Dairy has achieved an annual revenue of 485 crores, with a target of 1000 crores by 2028. Since joining the business in 2011, Dhayalan has driven innovation and implemented effective business strategies. In 2017, the company acquired a state-of-the-art, fully automated facility that processes 5 lakh liters of milk per day and produces other value-added products according to the reports published in businessworld.in.
To support the business’s growth and manage its expanding workforce, Dhayalan has emphasized a balance between pragmatism and compassion. Recognizing the need to empower employees, Amirthaa Dairy established the “Amirthaa Dairy Employee’s Co-operative Thrift and Credit Society” to address financial needs and support its workers and their communities.
