Kisanserv expands its product line to include dairy through strategic partnership with Milky Mist

    By
    The Dairy Times News Bureau
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    New Delhi, October 14, 2024: Kisanserv, a retail company specialising in fresh fruits and vegetables, is expanding its product line through a strategic partnership with Milky Mist, one of India’s dairy brand. This partnership allows Kisanserv to introduce over 200 Stock Keeping Units (SKUs) of premium dairy products, made from 100% cow’s milk, across all its convenience retail stores in Pune and Mumbai.

    This move into dairy products is part of Kisanserv’s broader vision to become a one-stop destination for fresh daily essentials. By adding dairy to its offering, Kisanserv is taking a major step toward achieving its goal of scaling up to 250 stores and hitting Rs 500 crore in revenue over the next four years.

    Niranjan Sharma, CEO of Kisanserv, said in a statement, “Our customers have long demand of dairy products alongside fresh fruits and vegetables. With a strong customer base, introducing dairy is a natural step that will enhance convenience and boost both revenue and profit margins.”

    This partnership allows Kisanserv to offer premium dairy products, ranging from milk, curd, paneer, butter, and ghee, Ice Creams and Chocolates at competitive prices, lower than the MRP available at other retailers. Not only will this elevate the shopping experience for customers, but it will also drive store sales and contribute to stronger profit margins according to the reports published in economictimes.indiatimes.com.

    Sharma added, “Our association with Milky Mist aligns perfectly with our vision, creating a strong synergy between the two companies. Milky Mist’s revenue reached Rs 2,000 crore last year, and both companies have aggressive growth plans for the coming years. Milky Mist’s ambitions in India, along with Kisanserv’s focus on expansion in Western India, will mutually benefit both businesses.”

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