Good health is a wish we all make for ourselves and the society at large. A healthy lifestyle not only helps prevent illness but also enables one to perform their best. First step to stay fit and healthy is by eating right.
Amul, the largest food company in India, has for years ensured that consumers eat healthy and hygienically packed products. This has made Amul milk and milk products synonymous to health in Indian families. While Amul has wide range of products that cater to everyday requirements of out of home and in house consumption, beverages make for a very interesting category.
Despite immense competition in ready to drink beverage category Amul maintains leadership position by offering value added milk drinks in variety of flavours, packaging, pack sizes, and price points. The impressive portfolio comprises of categories such as flavoured milk, cold coffee, milkshakes, smoothies, energy drink, traditional drinks like Kadhai doodh, jaggery based Gur doodh, Ayurvedic Memory milk, malt drink, dairy based mocktails, cultured drinks like Buttermilk and lassi, fruit drinks etc.
The country is currently suffering from Covid ’19 pandemic and there is no cure from this disease as of now. In the wake of the virus outbreak, AYUSH ministry has released guidelines for people to adopt preventive measures for self care. It particularly recommends the people of India to consume Haldi doodh or golden milk to keep their immunity level high.
In order to provide a ready to drink option to the consumers across the country, Amul has launched an affordable and easily accessible immunity booster beverage – Amul Haldi Doodh. Haldi doodh or golden milk also called Turmeric latte is known for its antibacterial and anti inflammatory properties. For centuries, traditional systems like Ayurveda have used turmeric, both fresh and as a dried spice powder, to promote health. In fact, turmeric is a widely researched spice commonly used in cooking, as a dietary supplement, and even for beauty purposes. Turmeric is also referred as a super food world over for various health promoting properties.
Combined with the goodness of rich and creamy standardized Amul milk, turmeric makes for a perfect immunity booster beverage that has all the properties to stave off illness. Besides being healthy, Amul Haldi doodh is tasty with flavours of kesar and badam. This drink can be consumed regularly by any age group at any hour of the day. It comes at a price of just Rs 30 for 200mL easy-open-end can.
In order to send out the message of immunity milk, the company has also launched a nationwide TV and print media campaign. Available at all Amul parlors and retail counters, consumers can forever enjoy Amul Haldi doodh as their daily dose of immunity.
This product is being packed at state of the art manufacturing plants in West and North India having production capacity of 2,00,000 packs per day.
Amul is also ready with a range of more such natural and healthy drinks like ginger milk, tulsi milk etc. that will be soon be launched in the market.
Corporate Comm India (CCI Newswire)
