Will contribute from sales of all buckets through October to its anti-hunger initiative add HOPE™
National, October 06, 2017: As part of its anti –hunger initiative, addHOPE, KFC India is celebrating October as the month of addHOPE and pledged to contribute up to INR 5* from the sale of every bucket through the month of October 2017. This contribution will be made from sale of buckets across its 300+ stores in the country and website.
addHOPE is KFC’s initiative that aims at creating awareness and raising funds to provide meals for underprivileged children. Through beneficiaries like India FoodBanking Network (IFBN), SMILE Foundation and ResponseNet (Delhi & Gurgaon FoodBanking Network) KFC India aims to provide 20 million meals to underprivileged children by 2020. Since its inception in India last year, KFC has successfully provided over 5 million meals. The program feeds 14,000+ underprivileged children, across India every single day.
Rahul Shinde, Managing Director, KFC India said, “Hunger is a critical issue that our country faces and we can make a difference through our collective efforts. The unfortunate reality is that millions of children don’t have access to food, and suffer from diet related illness. These children are unable to grow, thrive and reach their full potential. As a food company, it is our privilege and responsibility to help fight hunger. Continuing our efforts in this direction, we will contribute upto INR 5/- from the sale of every bucket through the month of October. Through this and contributions from our customers, we are today feeding 14,000+ under privileged children every day, and hope to reach our goal of 20 million meals by 2020.”
KFC employees and consumers across the country continue to support addHOPE by voluntary contributions towards the program. Currently KFC, along with its trusted partners, has feeding sites across 51 locations in New Delhi, Mumbai, Kolkata, Hyderabad, Chennai, Gurgaon, Ghaziabad, Noida, Lucknow, Pune, Jharkhand, Guwahati, Chandigarh, Cochin, Vishakhapatnam and Coimbatore.
So, come forward and do your bit! Remember, each time you order a KFC bucket in the month of October, you also contribute towards feeding a hungry child. Additionally, you can also add INR 5/ – to your bill towards addHOPE through the year. Find out more at https://online.kfc.co.in/addhope/
*INR 5 from sales of all buckets, except Mingles bucket. Contribution from Mingles bucket will be INR 2
Corporate Comm India(CCI Newswire)