Bengaluru, August 22, 2017: Frozen food manufacturing major Innovative Foods Limited (IFL) today launched a new line-up of four types of frozen parathas in the Indian market today. At the launch, noted Chief Ajay Chotra, who was recently announced as the brand ambassador for Sumeru, whipped up some dishes to showcase the versatility of the company’s fronzen paratha range. “Parathas are a favourite across the country and with a little innovative thinking, they can easily be adapted to a variety of dishes,” he said. Speaking to reporters, Saurabh Kumar, VP IFL said growing acceptance of frozen food in India had resulted in the company, that leads in the category, offer new products. Providing convenience and versatility to consumers has been the core of the product portfolio and company aims to enable consumer create restaurant like meals at home. Suraj Sharma, GM Marketing IFL said the company today launched four variants of beetroot with jeera, turmeric with ajwain, methi and multigrain varieties of parathas.
United News of India