New Delhi, February 03, 2019: The initiative launched on today (1 February) and sees the hashtag FebruDairy as the main focal point.
Farmers are encouraged to share tweets using the hashtag to help promote the dairy industry to a wider audience.
The brainchild behind the initiative, livestock sustainability consultant Dr Jude Capper, said she’s proud to work with “many wonderful people” who care for their cows and produce milk and dairy products.
Dr Capper, who was awarded Dairy Industry Woman of the Year 2017, said on social media: “Let’s make #Februdairy happen this year. 28 days, 28 positive dairy posts.
“From cute calves and cheese on crumpets, to belligerent bulls and juicy beef burgers – who’s in?”
Twitter user Fimalone1 responded: “Supporting the Februdairy! I’m from a dairy farm, and proud to work in the dairy industry both in Ire & overseas.
“Daily I see farmers caring for their animals and see first hand the highest possible standards in dairy processing.”
‘Tell it like it is’
Farmers have also been urged to ‘Tell it Like it is’ in an initiative to help communicate the positives of milk.
And last year, farmers celebrated the dairy industry using the hashtag #ProudToProduce Twitter campaign.