Dr. RS Sodhi, Managing Director of Gujarat Cooperative Milk Marketing Federation Limited (popular Amul brand) along with members of Board of Directors of Jammu and Kashmir Milk Producers’ Cooperative Limited (JKMPCL) called on Advisor to Hon. Governor of J&K Mr. Khurshid Ahmed Ganai and apprised him about dairy development activities ndergoing in J&K state by JKMPCL.
Since inception, JKMPCL has invested in various plants and machinery worth Rs. 125 lakhs from their own generated surplus fund over and above initial Capex of Rs. 150 lakhs duly supported by GCMMF in the year 2004-05. JKMPCL has also established 23 Bulk Milk Coolers (BMC) (11 locations of Kashmir with 48,000 liters capacity and 12 locations
at Srinagar with 52,000) and 415 Automatic Milk Collection System (AMCS) (230 in Kashmir and 185 in Jammu) to improve the quality of milk at village level and gain the farmers’ trust in milk procurement system. All BMC and AMCS have been established with the able help of Government. Milk procurement of JKMPCL has increased from 11.8 lakh kg
per year in 2004-05 to 121.8 lakh kg per year, which shows growth of 930 percent in last 14 years. Further, to encourage women milk producer members partnership with J&K State Rural Livelihood Mission was inked and milk collection from Women Self Help Groups (SHGs) has been started. In Kashmir Division, 127 women SHG and 114 women SHG
based AMCS center in Jammu division have been expanded in the procurement network to previously uncovered areas in the state.
For any agriculture produce, value addition is extremely critical. JKMPCL is not only proving remunerative returns to rural milk producer members but has also ensured that urban consumer gets pure, non-adulterated milk and milk products at reasonable rate. For value
addition of milk, JKMPCL has established State of art plants at Jammu and Srinagar with 50,000 liters per day capacity manufacturing milk, buttermilk, curd and ghee for consumers with financial support from Government of India and able support from Jammu & Kashmir Government.
JKMPCL has brought social upliftment and economic empowerment of milk producer members of the state by providing whole year market, paying good procurement price to village dairy cooperatives (VDCS), providing annual price difference (Bonus) to the milk producer members out of annual profit earned and giving equal chance to every registered
member to manage their cooperatives.