Arla boosts its Fibre yogurt line with addition of plain variant

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New Delhi, May 22, 2018: Arla Foods has expanded its high-fibre yogurt range in the UK with the launch of a plain variant.

Introduced in response to UK government guidelines which revealed that consumers are not hitting the recommended 30g of fibre a day, the plain format sits alongside the current range of four fruit-based flavours which were released earlier this year.

With 5.3g of fibre per 150g, Arla Fibre’s new plain format is said to be a low-fat source of the nutrient but without the taste or texture of fibre according to foodbev.com.

Arla Fibre brand manager James Quayle said: “When developing Arla Fibre, we wanted to make sure it was tasty as well as helping to increase intake so it is easy for consumers to just swap their normal yogurt without having to make any drastic changes to their diet.

“With the introduction of plain into the range, this offers another choice and with plain yogurt being so versatile in usage occasions, Fibre can be enjoyed at any time in a number of different ways, whether it’s breakfast or dessert.”

The yogurts are now available in Tesco stores in 450g pots.

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