Dairy activities have traditionally been integral to India’s rural economy. The country is the world’s largest producer of dairy products and also their largest consumer. Almost its entire produce is consumed in the domestic market and the country is neither an importer nor an exporter, except in a marginal sense. Despite being the world’s largest producer, the dairy sector is by and large in the primitive stage of development and modernization. Though India may boast of one of the world’s largest cattle population, the average output of an Indian cow is significantly lower compared to its American counterpart. Moreover, the sector is plagued with various other impediments like shortage of fodder, its poor quality, dismal transportation facilities and a poorly developed cold chain infrastructure. As a result, the supply side lacks in elasticity that is expected of it.
On the demand side, the situation is buoyant. With the sustained growth of the Indian economy and a consequent rise in the purchasing power during the last two decades, more and more people today are able to afford milk and various other dairy products. This trend is expected to continue with the sector experiencing a robust growth in demand in the short and medium run. If the impediments in the way of growth and development are left unaddressed, India is likely to face a serious supply – demand mismatch and it may gradually turn into a substantial importer of milk and milk products.
Fortunately, the government and other stakeholders seem to be alive to the situation and efforts to increase milk production have been intensified. Transformations in the sector are being induced by factors like newfound interest on the part of the organized sector, new markets, easy credit facilities, dairy friendly policies by the government, etc. Dairy farming is now evolving from just an agrarian way of life to a professionally managed industry – the Indian dairy industry. With these positive signals, there is hope that the sector may eventually march towards another white revolution.
IMARC Group, one of the world’s leading research and advisory firms, has come up with its new report entitled “Dairy Industry in India 2017 Edition: Market Size, Growth, Prices, Segments, Cooperatives, Private Dairies, Procurement and Distribution”, which is the fifth edition of our highly acclaimed publication. The study is an outcome of an intensive research of the Indian dairy industry that draws upon a comprehensive analysis of every major dairy segment in India. The study, which is based both on desk research and four waves of qualitative primary research, has delved deeply into the following aspects of the Indian dairy market:
Comprehensive situation analysis of the Indian dairy market and its dynamics:
Segments covered: Milk, UHT Milk, Flavoured Milk, Curd, Flavoured & Frozen Yoghurts, Probiotic Products, Lassi, Buttermilk, Butter, Ghee, Paneer, Cheese, Khoya, Cream, Skimmed Milk Powder, Dairy Whiteners, Sweet Condensed Milk, Ice Cream, Whey and Dairy Sweets
Dairy Industry in India
Focus of the analysis in each segment:
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Drivers and challenges in each market
Historical, current and future sales trends
Historical, current and future volume trends
Historical, current and future price trends
Size and analysis of the organized and unorganized markets
Structure of the market
Key players and products available in these markets
Understanding India’s Foreign Trade in the Dairy Industry
Segments covered: All major dairy segments
Focus of the analysis in each segment:
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Import volumes
Import values
Export volumes
Export values
Understanding Milk Procurement and Distribution in India
Focus of the analysis
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Milk procurement models of private dairies and cooperatives
Milk procurement prices in India
Milk distribution models of private dairies and cooperatives
Challenges of milk procurement and distribution in India
Understanding the Technical and Financial Requirements for Setting up a Dairy Plant
Focus of the analysis
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Cost of setting up a dairy plant in India
Loans and financing
Techno – economic parameters
Expected income and expenditures
Understanding the Government Policies in the Dairy Sector
Focus of the analysis:
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Regulatory framework
Government initiatives
Duty structure
Evaluation of all Major Cooperatives and Private Dairies in India
Focus of the analysis:
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Organization Overview
Financials and Processing Capacity
Product Portfolio
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